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Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
February 5, 2025
Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
February 5, 2025
Some of those advertisers have been quietly considering a return for a while.