The ‘Iron Throne’ of display advertising

Rulling the game with cross-screen HTML5 technology

With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.

Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.

The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.

celtra_rev

https://digiday.com/?p=73311

More from Digiday

Illustration of a disguised user.

WTF is ID spoofing?

ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP’s user ID doesn’t match the DSP’s ID?

The header image features an illustration with a dollar bill that has the Snapchat logo in the center.

Snap eyes growth as TikTok faces uncertain future in the U.S. 

TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. 

Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.