Rulling the game with cross-screen HTML5 technology
With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.
Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.
The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.
More from Digiday
Marketers reconsider BeReal as it launches its first global brand marketing campaign
BeReal launches its first global campaign, hoping to drum up buzz with users. Now, marketers are reconsidering the app.
Snapchat’s AR is still a work in progress in the eyes of marketers
There are still those who believe that AR has a place in the marketing funnel, however big or small right now.
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
Digiday’s second annual Media Agency Report examines the current and future state of media agencies, from the perspective of client spending (within media channels and by client categories) and agency use of AI.