The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
More from Digiday
Why Ducati is confident in Web3, despite the cold of crypto winter
Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades.
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
Retail media and the bounceback of digital advertising led IPG’s Magna to raise its ad revenue growth forecast to more than 5% to total $337 billion in 2023.
DCN explores the future of TRUSTX, including a partnership with tech-giant Akamai, as dealmaking (slowly) heats up
TRUSTX seeks funding to expand its PET ambitions as M&A signals stir ahead of Q4.