Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Video: The future of consumer rewards and incentives

digiday blackhawk network

The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.

In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond. 

https://digiday.com/?p=407565

More from Digiday

Illustration of a social media post with hearts, showing a chat bubble with a dollar sign, purse, and shoe, representing how creators use automated marketing tools to monetize content.

In Graphic Detail: Inside the state of the creator economy industrial complex

The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.

Puzzles pieces forming a dollar sign

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’

The ‘brand safety’ debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom.

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This episode explores how TikToker Brandon Edelman is navigating that challenge, building a sustainable career by diversifying his content and focusing on brand partnerships.