Video: The future of consumer rewards and incentives

digiday blackhawk network

The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.

In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond. 

More from Digiday

Kroger’s AI shopping assistant has ads at launch

Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.

Why brands like Gap Inc. and Staples are inviting their employees to be creators

Companies are scrambling for creators. Turns out they already employ them.

OpenAI brings product carousels to ChatGPT ads

It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.