The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
Most Read
More from Digiday
OpenAI is coming for SMB advertisers
August 10, 2026
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
August 10, 2026
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Meet the interior design creator who made a reluctant pivot that paid off
August 10, 2026
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.