Last chance:

9 spots left to attend the Digiday Programmatic Marketing Summit

REGISTER

Video: The future of consumer rewards and incentives

digiday blackhawk network

The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.

In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond. 

https://digiday.com/?p=407565

More from Digiday

Why some creators are returning to traditional jobs and side hustles as brand deals slow

With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

The case for and against… advertising through the trade war

Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let’s review the arguments on either side of the aisle.