Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Video: The future of consumer rewards and incentives

digiday blackhawk network

The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.

In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond. 

More from Digiday

Midterm political spending throws spanner into regional advertiser holiday plans

Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.

Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.

The Daily Mail tests GEO with brands ahead of AI visibility product

The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.