The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
More from Digiday
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
WTF is vector-based ad targeting?
Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.