The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
More from Digiday
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.