Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The nature of consumer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Consumers shifted to digital, their preferences moved to digital wallets and they asked for new and surprising ways to use the rewards they receive.
In these new interviews, consumer rewards experts talk about the evolving relationships between businesses and consumers in 2021 and beyond.
More from Digiday
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Can web users trust ad tech’s server-side shift?
IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift.