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Marketers balance creepiness and realism as more AI-generated avatars come online
December 26, 2024
It’s now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. Others use virtual influencers or animated characters – but either way, do you as a marketer aim for realism or steer clear of the uncanny valley?
What the rise of the niche and nano-creator means for influencer marketing
December 26, 2024
As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars.
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
December 25, 2024
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift.