Given its privacy-oriented, opt-in nature, email is entering the spotlight as a tool for publishers to directly communicate with their readers and own more of the traffic that goes to their sites. As with all channels in the marketing mix, however, customers have expectations when it comes to personalization, context and relevance
However, given the increasing availability of utilizable, first-party data combined with advancements in machine learning and natural language processing, publishers are empowered to deliver personalization beyond a simple salutation to better serve their readers, drive loyalty and optimize the email newsletter as prime real estate for monetization.
To highlight the ways in which publishers are currently using personalization in email and how they plan to evolve their strategies, Digiday and Jeeng surveyed nearly 90 publisher representatives. This report delves into the results, and in conjunction with expert insights, provides an overview of the changing role of email personalization for publishers and how companies are adapting accordingly.
Download this new report to learn:
- How personalization is evolving for publishers
- How publishers are approaching personalization challenges
- What outcomes are achieved with an optimized personalization strategy
- Where personalization is heading in 2022 and beyond
Sponsored By: Jeeng
More from Digiday
Adobe, Nasdaq and Samsung are 2026 Digiday Video and TV Awards finalists
The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies […]
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.