Given its privacy-oriented, opt-in nature, email is entering the spotlight as a tool for publishers to directly communicate with their readers and own more of the traffic that goes to their sites. As with all channels in the marketing mix, however, customers have expectations when it comes to personalization, context and relevance
However, given the increasing availability of utilizable, first-party data combined with advancements in machine learning and natural language processing, publishers are empowered to deliver personalization beyond a simple salutation to better serve their readers, drive loyalty and optimize the email newsletter as prime real estate for monetization.
To highlight the ways in which publishers are currently using personalization in email and how they plan to evolve their strategies, Digiday and Jeeng surveyed nearly 90 publisher representatives. This report delves into the results, and in conjunction with expert insights, provides an overview of the changing role of email personalization for publishers and how companies are adapting accordingly.
Download this new report to learn:
- How personalization is evolving for publishers
- How publishers are approaching personalization challenges
- What outcomes are achieved with an optimized personalization strategy
- Where personalization is heading in 2022 and beyond
Sponsored By: Jeeng
More from Digiday
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.