Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Brand building is an essential part of every business’s marketing strategy, but traditional channels are not always sufficient. Digital platforms have transformed brand building — empowering brands to reach millions of people quickly with content that builds business growth in both the short- and long-term.
In an always-on competitive marketplace, advertisers are increasingly turning to media-diverse brand building strategies.
To help brand advertisers succeed in the digital now, this tactical guide unpacks insights into how four companies transformed their brands by leveraging digital platforms and the steps it took to achieve their goals. Each example is packed with tips and steps for brand-building success in 2022 and beyond.
Download this new report from Meta to learn:
- How to translate traditional brand-building mastery into successful digital transformations
- How to use digital branding campaigns to build brand perception and associations over time
- How to understand revenue impact and longer-term brand building effects
- The necessity of digital branding and strategizing
Sponsored By: Meta
More from Digiday
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Amid search wars, Google touts YouTube, display inventory to advertisers
Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.