Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Brand building is an essential part of every business’s marketing strategy, but traditional channels are not always sufficient. Digital platforms have transformed brand building — empowering brands to reach millions of people quickly with content that builds business growth in both the short- and long-term.
In an always-on competitive marketplace, advertisers are increasingly turning to media-diverse brand building strategies.
To help brand advertisers succeed in the digital now, this tactical guide unpacks insights into how four companies transformed their brands by leveraging digital platforms and the steps it took to achieve their goals. Each example is packed with tips and steps for brand-building success in 2022 and beyond.
Download this new report from Meta to learn:
- How to translate traditional brand-building mastery into successful digital transformations
- How to use digital branding campaigns to build brand perception and associations over time
- How to understand revenue impact and longer-term brand building effects
- The necessity of digital branding and strategizing
Sponsored By: Meta
More from Digiday
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
‘An important capability for us’: PepsiCo CEO on Publicis switch
Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.