Brand building is an essential part of every business’s marketing strategy, but traditional channels are not always sufficient. Digital platforms have transformed brand building — empowering brands to reach millions of people quickly with content that builds business growth in both the short- and long-term.
In an always-on competitive marketplace, advertisers are increasingly turning to media-diverse brand building strategies.
To help brand advertisers succeed in the digital now, this tactical guide unpacks insights into how four companies transformed their brands by leveraging digital platforms and the steps it took to achieve their goals. Each example is packed with tips and steps for brand-building success in 2022 and beyond.
Download this new report from Meta to learn:
- How to translate traditional brand-building mastery into successful digital transformations
- How to use digital branding campaigns to build brand perception and associations over time
- How to understand revenue impact and longer-term brand building effects
- The necessity of digital branding and strategizing
Sponsored By: Meta
More from Digiday
Will technology enable independent agencies to match the holdcos? They think so
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
Ad Tech Briefing: Ad tech’s agentic gambit at CES
Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.