SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

More from Digiday

GLP-1 draws pharma advertisers to double down on the Super Bowl

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

Food and beverage executives say a Super Bowl campaign sets the tone for the year.

football

Brands invest in creators for reach as celebs fill the Big Game spots

The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.