Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

More from Digiday

Future of TV Briefing: How Netflix is shaking up the upfront deal model

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

Retailers turn to digital rebates as alcohol sales slump

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

The header image is an illustration of the Meta or Facebook and Instagram icons atop a pile of gold coins.

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it?