AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

More from Digiday

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Future starts to sharpen its AI search visibility playbook

Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.