Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

More from Digiday

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.