SHAPING WHAT’S NEXT IN MEDIA
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Despite saturated live sports calendar, Super Bowl remains north star for brands
February 5, 2026
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
February 5, 2026
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
Dentsu is the latest holdco to reunite media and creative production
February 5, 2026
The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.