Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

More from Digiday

Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast

More than 1,000 clients have signed up for its ChatGPT partnership, while management touts a 2027 re-domiciling to the U.S.  

How Ace Hardware built its employee AI assistant

Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

Marketers at Possible adjust to the realities of AI while trying to stay human

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).