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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
May 14, 2026
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
May 14, 2026
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.
By the numbers: Ad tech’s quarter of mixed fortunes
May 14, 2026
AI and CTV raise investors’ hopes, although underlying tensions persist.