Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

More from Digiday

Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients

Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.

High stakes, big budgets: How brands are navigating a massive sports year

Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.