Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
https://vimeo.com/165634924/ab9d9faf7e
Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum. Kamdar used a simple web interface to customize lessons, using the results to further personalize each student’s lessons. Kamdar’s efforts eventually netted his class the highest pass rates in math for the school.
Kamdar believes publishers can learn from his experience. Through a platform like Parse.ly, they can discover detailed information about their audience — what they’re interested in, where they’re coming from — and create content that better engages them.
More from Digiday
What talent booker Joanna Jordan can teach about leading in media transformation
Whether it was Netflix transforming to content powerhouse or a Hollywood labor disputes fueling the creator economy, Jordan has found herself ahead of the curve.
How tariffs have upended the back-to-school season
Consumers are more concerned about finding the best deal than they were a year ago, according to recent consumer surveys.
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.