https://vimeo.com/165634924/ab9d9faf7e
Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum. Kamdar used a simple web interface to customize lessons, using the results to further personalize each student’s lessons. Kamdar’s efforts eventually netted his class the highest pass rates in math for the school.
Kamdar believes publishers can learn from his experience. Through a platform like Parse.ly, they can discover detailed information about their audience — what they’re interested in, where they’re coming from — and create content that better engages them.
More from Digiday
Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija
The CEO and architect of Omni departs, hinting at pending changes as Omnicon continues $13.5 billion IPG takeover bid.
Zero-click search is changing how small brands show up online — and spend
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.