https://vimeo.com/165634924/ab9d9faf7e
Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum. Kamdar used a simple web interface to customize lessons, using the results to further personalize each student’s lessons. Kamdar’s efforts eventually netted his class the highest pass rates in math for the school.
Kamdar believes publishers can learn from his experience. Through a platform like Parse.ly, they can discover detailed information about their audience — what they’re interested in, where they’re coming from — and create content that better engages them.
More from Digiday
A week since the U.S. election and social media is becoming more fragmented than ever
It’s no stretch to say that the flavor of political discourse across these platforms (or lack thereof) played a role in driving engagement over the last week or so.
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space.
Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback
Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.