Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
https://vimeo.com/165634924/ab9d9faf7e
Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum. Kamdar used a simple web interface to customize lessons, using the results to further personalize each student’s lessons. Kamdar’s efforts eventually netted his class the highest pass rates in math for the school.
Kamdar believes publishers can learn from his experience. Through a platform like Parse.ly, they can discover detailed information about their audience — what they’re interested in, where they’re coming from — and create content that better engages them.
More from Digiday
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.