Question of the day: Platforms, friend or foe?

The role of platforms was a major topic for attendees at Digiday’s publishing summit in Vail. The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Find out what industry leaders like Andrea Mazey, director of online and video partnerships at Bonnier, Jed Hartman, CRO of The Washington Post, Amanda Gomez, senior director of revenue operations at the New York Post, and Kurt Muller, COO of The Onion have to say about Snapchat, Twitter, and the Facebook-Google duopoly.

https://digiday.com/?p=232327

More from Digiday

2024 was a trillion dollar year that signals slower days ahead

Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. 

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.