for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
With no consensus on native measurement, gauging user engagement can be difficult. 43 percent of publishers note lack of proper measurement and reporting tools as the biggest challenge to selling native advertising. This rings true across the board, as brand marketers also seek better standards for understanding which metrics matter most in native.
Teaming the five metrics below will help advertisers prove the success of any native advertising campaign. With an average of 1 billion native impressions flowing through our platform each month, we recognize one stand-alone metric is not enough to show the power of native advertising. By using these key metrics together, we elevate the accountability of native advertising campaigns and help publishers depict consumer engagement more meaningfully.
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