Join us Oct. 15-17 in Phoenix to connect with top media buyers
This article is part of the Digiday Partner Program and is brought to you by Quantcast.
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand’s target means overall inventory can be better monetized.
With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs.
Matt Clark, head of publisher development, Quantcast explores the ways in which publishers can take advantage of audience data to help meet guarantees and garner exceptional yield in this session at the recent Digiday Publishing Summit.
https://vimeo.com/77911449
More from Digiday
Publisher alliance Ozone makes a larger play for U.S. advertisers
Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.
Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy
AI is having a transformative impact on content and advertising, and the audio space is no different.
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it