Join us at the Digiday Publishing Summit from March 24-26 in Vail

This article is part of the Digiday Partner Program and is brought to you by Quantcast.
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand’s target means overall inventory can be better monetized.
With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs.
Matt Clark, head of publisher development, Quantcast explores the ways in which publishers can take advantage of audience data to help meet guarantees and garner exceptional yield in this session at the recent Digiday Publishing Summit.
https://vimeo.com/77911449
More from Digiday

Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Plans for Digg include a mobile-first redesign and using AI for content quality and community management.

Dance creators believe YouTube left them behind amid its Shorts push
YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it’s too late.

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.