for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This article is part of the Digiday Partner Program and is brought to you by Quantcast.
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand’s target means overall inventory can be better monetized.
With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs.
Matt Clark, head of publisher development, Quantcast explores the ways in which publishers can take advantage of audience data to help meet guarantees and garner exceptional yield in this session at the recent Digiday Publishing Summit.
https://vimeo.com/77911449
More from Digiday
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.