Join us Sept. 14-16 in Miami to connect with top publishing leaders
This article is part of the Digiday Partner Program and is brought to you by Quantcast.
As brand budgets transition from TV to digital, audience guarantees and validation are becoming more commonplace. In a world where brands are seeking greater accountability, publishers must deliver in-target audiences with great efficiency and accuracy – using fewer impressions to reach a brand’s target means overall inventory can be better monetized.
With the availability of data and innovations in targeting, publishers now have a wealth of options to meet campaign needs.
Matt Clark, head of publisher development, Quantcast explores the ways in which publishers can take advantage of audience data to help meet guarantees and garner exceptional yield in this session at the recent Digiday Publishing Summit.
https://vimeo.com/77911449
More from Digiday
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.