Consumers still pick up the phone and call to get a lot of their answers when making a purchase. Click-to-call features in display and search ads are making it even more common. Unfortunately, the sales or customer service rep sitting on the other end can get quite the earful when the consumer isn’t satisfied. But with unique, digital voice analysis software, marketers are now able to track the number of expletives per call across categories (among many other things, from intent to satisfaction). Check out this infographic to see which industries are most likely to make consumers drop an f-bomb.
Interested in learning more about measuring phone calls from mobile advertising? Download Marchex’s new paper on paid search – The $4 Billion Blind Spot.
More from Digiday
Beverage brands update Dry January marketing based on changing consumer habits
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
The comeback story X wants told, and the ad business it actually has.
The EC further pushes to rein-in Google’s ad tech monopoly
The preliminary findings order billions in damage payments and reserve the right to force a sell-off, echoing regulators across the globe.