Consumers still pick up the phone and call to get a lot of their answers when making a purchase. Click-to-call features in display and search ads are making it even more common. Unfortunately, the sales or customer service rep sitting on the other end can get quite the earful when the consumer isn’t satisfied. But with unique, digital voice analysis software, marketers are now able to track the number of expletives per call across categories (among many other things, from intent to satisfaction). Check out this infographic to see which industries are most likely to make consumers drop an f-bomb.
Interested in learning more about measuring phone calls from mobile advertising? Download Marchex’s new paper on paid search – The $4 Billion Blind Spot.
More from Digiday
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.
Future of TV Briefing: The streaming ad industry finally has levers to pull on quality
This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.