Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Consumers still pick up the phone and call to get a lot of their answers when making a purchase. Click-to-call features in display and search ads are making it even more common. Unfortunately, the sales or customer service rep sitting on the other end can get quite the earful when the consumer isn’t satisfied. But with unique, digital voice analysis software, marketers are now able to track the number of expletives per call across categories (among many other things, from intent to satisfaction). Check out this infographic to see which industries are most likely to make consumers drop an f-bomb.
Interested in learning more about measuring phone calls from mobile advertising? Download Marchex’s new paper on paid search – The $4 Billion Blind Spot.
More from Digiday
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.