We asked attendees at this week’s Digiday Agency Innovation Camp to weigh in on the differences between text- and image-based native ads. Here’s what they thought about the effect of being labeled “sponsored,” cross-screen capability and more.
Trending in
Most Read
More from Digiday
D+ Research: Marketers navigate a changing CTV landscape
August 3, 2026
As CTV matures, the streaming ad industry is entering a period of change.
Who owns the creative brief? Brands and creators are renegotiating the relationship
August 3, 2026
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
Media Buying Briefing: The latest lures holding companies are using to grow principal media
August 3, 2026
As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.