Infographic: Text vs. image for native ads

We asked attendees at this week’s Digiday Agency Innovation Camp to weigh in on the differences between text- and image-based native ads. Here’s what they thought about the effect of being labeled “sponsored,” cross-screen capability and more.

triplelift final-01 (3)

https://digiday.com/?p=79380

More from Digiday

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend

Premium chocolate brand Tony’s Chocolonely is focusing on retail media and paid social as it targets U.S. growth.

Creators are left wanting more from Spotify’s push to video

The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.

The year the memes took over reality – and marketing followed

Subcultures aren’t niche anymore — they’re the culture. And for marketers, that changes everything.