Connected TV has been inarguably one of the top marketing stories of 2021. As advertisers get ready for 2022, the great CTV shift has brought with it a slew of measurement challenges — with inconsistent metrics being chief among them.
The good news is that CTV works and works well, and there is a bevy of solutions coming into play that are helping marketing teams drive measurable performance, all while leveraging the powerful brand play for which TV has always been known.
In this new infographic, Digiday and Yahoo unpack three measurement approaches that are making headway for marketers, plus a wealth of case examples that have emerged as new, robust insights drive incremental reach beyond the old days of linear audience metrics.
Explore this infographic to learn more about:
– How a leading CPG brand leveraged TV exposure data to compare old and new CTV strategies
– What in-flight analysis meant for one national electronics brand’s CTV campaign
– Three approaches to CTV measurement that are working for advertisers today
Sponsored By: Yahoo
More from Digiday
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
Netflix transforms former mall department stores into experiential venues
The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.
In Graphic Detail: What to expect in media in 2026
Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.