Connected TV has been inarguably one of the top marketing stories of 2021. As advertisers get ready for 2022, the great CTV shift has brought with it a slew of measurement challenges — with inconsistent metrics being chief among them.
The good news is that CTV works and works well, and there is a bevy of solutions coming into play that are helping marketing teams drive measurable performance, all while leveraging the powerful brand play for which TV has always been known.
In this new infographic, Digiday and Yahoo unpack three measurement approaches that are making headway for marketers, plus a wealth of case examples that have emerged as new, robust insights drive incremental reach beyond the old days of linear audience metrics.
Explore this infographic to learn more about:
– How a leading CPG brand leveraged TV exposure data to compare old and new CTV strategies
– What in-flight analysis meant for one national electronics brand’s CTV campaign
– Three approaches to CTV measurement that are working for advertisers today
Sponsored By: Yahoo
More from Digiday
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Meet the interior design creator who made a reluctant pivot that paid off
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.