Connected TV has been inarguably one of the top marketing stories of 2021. As advertisers get ready for 2022, the great CTV shift has brought with it a slew of measurement challenges — with inconsistent metrics being chief among them.
The good news is that CTV works and works well, and there is a bevy of solutions coming into play that are helping marketing teams drive measurable performance, all while leveraging the powerful brand play for which TV has always been known.
In this new infographic, Digiday and Yahoo unpack three measurement approaches that are making headway for marketers, plus a wealth of case examples that have emerged as new, robust insights drive incremental reach beyond the old days of linear audience metrics.
Explore this infographic to learn more about:
– How a leading CPG brand leveraged TV exposure data to compare old and new CTV strategies
– What in-flight analysis meant for one national electronics brand’s CTV campaign
– Three approaches to CTV measurement that are working for advertisers today
Sponsored By: Yahoo
More from Digiday
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too.
WTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]