Video advertising isn’t easy, and it only gets trickier to reach captive audiences on mobile devices. Digiday and LiveRail asked media professionals how they were approaching the medium. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and what role standardization plays in all of this.
If this sneak-peek piques your interest, look out for LiveRail’s forthcoming State of the Industry report, “The Rise of Mobile Video,” for even more findings.
More from Digiday
As the summer comes to an end, esports companies are hunkering down for a long winter
As esports winter sets in, the companies that are best insulated from the cold are the ones that designed their balance sheets for a years-long march to profitability — not the massive and rapid returns promised by some esports companies during the industry’s initial wave of growth.
Media.Monks applies AI to generate highlights, new media content for Gen Z
S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z.
Key takeaways from the DoJ’s battle with Google that advertisers really should know
Early trial proceedings unearth intricate details over Google’s ad sales process.