Who wins the video ad popularity contest, mobile or desktop?

Video advertising isn’t easy, and it only gets trickier to reach captive audiences on mobile devices. Digiday and LiveRail asked media professionals how they were approaching the medium. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and what role standardization plays in all of this.

If this sneak-peek piques your interest, look out for LiveRail’s forthcoming State of the Industry report, “The Rise of Mobile Video,” for even more findings.

14.0925_LIVERAIL_Mobile-video_v2

https://digiday.com/?p=89827

More from Digiday

Why longer videos are becoming more commonplace on YouTube

Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness

AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.

Media Buying Briefing: Retail media has become a full-funnel play for media agencies

Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.