Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Podcast: LittleThings’ Gretchen Tibbits on platform power and skipping Snapchat
On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings. We talked about what it takes to build a media brand on a truly distributed publishing model, what Snapchat means for publishers that aren’t explicitly courting the millennial audience, and how LittleThings is using Facebook Live without living by Facebook’s playbook. True to the uplifting brand she leads, Gretchen even had some positive thoughts about the duopoly.
More from Digiday
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.