Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups
• July 13, 2017 •
On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades.
Trending in
Most Read
More from Digiday
Inside Bloomberg Media’s survival guide for the AI era
September 18, 2025
The business news publisher has yet to sign a content licensing deal with an AI company, but it did recently implement a new AI-powered on-site search engine.
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
September 18, 2025
Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.
Marketers warm to AI, but creative challenges and legal risks still loom
September 18, 2025
Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.