Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups

On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades.

More from Digiday

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.

How the MAHA movement influenced food and beverage brands in 2025

The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.