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TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
November 25, 2024
TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.
Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
November 25, 2024
This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
November 25, 2024
Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who’s left that could make a move?