We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more.
Trending in
Most Read
More from Digiday
CMO Strategies: A guide to display ads — benefits, obstacles and trends
July 17, 2024
The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
July 17, 2024
Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.
Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.