The most over-used content marketing buzzwords of 2015

Seasoned content marketers have used the following words all too often this year. StudioD publishes a Beyond The Buzzword series in their blog which highlights the definitions and offers up real-world examples on the meaning behind these popular marketing terminology.

sd_digiday_techtalk_final (1)

More from Digiday

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

Future of Marketing Briefing: Why top creators are taking fewer brand deals

The biggest creators are cutting their brand rosters and asking more of the partners they keep.