The most over-used content marketing buzzwords of 2015

Seasoned content marketers have used the following words all too often this year. StudioD publishes a Beyond The Buzzword series in their blog which highlights the definitions and offers up real-world examples on the meaning behind these popular marketing terminology.

sd_digiday_techtalk_final (1)

More from Digiday

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo is bringing itself into more direct competition with Amazon and Google. 

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is changing how it pays its ‘identity partners’ in a shakeup potentially worth ‘tens of millions of dollars’ a year.

Time pitches GEO insights into a new brand offering

Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.