The most over-used content marketing buzzwords of 2015

Seasoned content marketers have used the following words all too often this year. StudioD publishes a Beyond The Buzzword series in their blog which highlights the definitions and offers up real-world examples on the meaning behind these popular marketing terminology.

sd_digiday_techtalk_final (1)

More from Digiday

Marketers shift growing shares of search spending to GEO

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer

An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group’s recovery back.