
Seasoned content marketers have used the following words all too often this year. StudioD publishes a Beyond The Buzzword series in their blog which highlights the definitions and offers up real-world examples on the meaning behind these popular marketing terminology.
More from Digiday

WPP ups the data-driven arms race with the purchase of InfoSum
April 3, 2025
The deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies.

Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
April 3, 2025
Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

More brands are blending deterministic and probabilistic data for hybrid targeting approaches
April 3, 2025
Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.