Join us Sept. 14-16 in Miami to connect with top publishing leaders
Seasoned content marketers have used the following words all too often this year. StudioD publishes a Beyond The Buzzword series in their blog which highlights the definitions and offers up real-world examples on the meaning behind these popular marketing terminology.
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Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.
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