This post is part of the Digiday Partner Program and is brought to you by AddThis.
What tactics are publishers employing to grow their audiences at a time when the consumer has so many content options and channels to choose from? Hear Rajan Shah, vp of publisher solutions, AddThis talk about combining data and analytics to aid publishers maximize engagement strategies and visitor reach.
https://vimeo.com/77826863
More from Digiday
‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’
January 16, 2026
The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.
Beverage brands update Dry January marketing based on changing consumer habits
January 16, 2026
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
The comeback story X wants told, and the ad business it actually has.