Content engagement and the quest for a personalized web

This post is part of the Digiday Partner Program and is brought to you by AddThis.

What tactics are publishers employing to grow their audiences at a time when the consumer has so many content options and channels to choose from? Hear Rajan Shah, vp of publisher solutions, AddThis talk about combining data and analytics to aid publishers maximize engagement strategies and visitor reach.

https://vimeo.com/77826863

More from Digiday

Media buyers say Yahoo’s DSP is one to watch

Yahoo’s DSP has momentum, but Amazon’s aggressive expansion is keeping it in challenger mode

Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026

Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.