Content engagement and the quest for a personalized web

This post is part of the Digiday Partner Program and is brought to you by AddThis.

What tactics are publishers employing to grow their audiences at a time when the consumer has so many content options and channels to choose from? Hear Rajan Shah, vp of publisher solutions, AddThis talk about combining data and analytics to aid publishers maximize engagement strategies and visitor reach.

https://vimeo.com/77826863

More from Digiday

‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.