SHAPING WHAT’S NEXT IN MEDIA

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Content engagement and the quest for a personalized web

This post is part of the Digiday Partner Program and is brought to you by AddThis.

What tactics are publishers employing to grow their audiences at a time when the consumer has so many content options and channels to choose from? Hear Rajan Shah, vp of publisher solutions, AddThis talk about combining data and analytics to aid publishers maximize engagement strategies and visitor reach.

https://vimeo.com/77826863

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