Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
This post is part of the Digiday Partner Program and is brought to you by AddThis.
What tactics are publishers employing to grow their audiences at a time when the consumer has so many content options and channels to choose from? Hear Rajan Shah, vp of publisher solutions, AddThis talk about combining data and analytics to aid publishers maximize engagement strategies and visitor reach.
https://vimeo.com/77826863
More from Digiday
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.