This post is part of the Digiday Partner Program and is brought to you by AddThis.
What tactics are publishers employing to grow their audiences at a time when the consumer has so many content options and channels to choose from? Hear Rajan Shah, vp of publisher solutions, AddThis talk about combining data and analytics to aid publishers maximize engagement strategies and visitor reach.
https://vimeo.com/77826863
More from Digiday
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
How apparel brands aim to win the spotlight at the Winter Olympics
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.