Capitalizing on Q4’s advertising trends: From ‘Trump Bump’ to the holidays

ex.co
https://digiday.com/?p=383809

More from Digiday

Cannes Briefing: Optimism in the margins

After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.

Illustration of a robotic hand giving a thumbs up with the word “GOOD!” on its display, symbolizing the positive impact of AI integration in ad tech.

Creators turn to agentic AI to manage fan engagement

Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix

Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.