Offer extended:
Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Capitalizing on Q4’s advertising trends: From ‘Trump Bump’ to the holidays
• November 16, 2020 •
Trending in
Most Read
More from Digiday
Nexxen is latest programmatic player to widen TV’s live sports window
December 9, 2025
The DSP/SSP company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
December 9, 2025
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
The case against AI agents for programmatic ad buying
December 9, 2025
Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there’s still a place for AI agents in programmatic workflows.