Bringing programmatic to mobile

Across industries, companies are striving to work smarter by bringing data into more and more aspects of their business. One way to accomplish this, programmatic ad buying, is a growing segment of the mobile advertising space and the focus of Millennial Media.

At this month’s Digiday Programmatic Summit, vp of programmatic Julienne Thompson explored three ways to take advantage of data in programmatic campaigns. She stressed that the breadth and depth of data in mobile programmatic is a crucial factor in how buyers make use of it. Understanding that data can make the difference when it comes to making smarter choices based ultimately on business objectives.