This article is part of the Digiday Partner Program and is brought to you by Datapop.
Retailers today are armed with data, more data and big data, but mining out truly actionable insights remains a challenge. Infusing semantic technology into advertising programs is solving the dilemma by adding meaning to the millions of data points available, enabling answers to the why and not just the what of digital marketing performance.
Hear Jason Lehmbeck, chief executive officer of Datapop, discuss how semantic technology is fundamentally changing the way retailers analyze advertising data and how they are using it to create unique and engaging ads at Internet scale.
https://vimeo.com/71461928
Tech Talk: Semantic Advertising: Bringing Meaning to Big Data from Digiday on Vimeo.
More from Digiday
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.