This article is part of the Digiday Partner Program and is brought to you by Datapop.
Retailers today are armed with data, more data and big data, but mining out truly actionable insights remains a challenge. Infusing semantic technology into advertising programs is solving the dilemma by adding meaning to the millions of data points available, enabling answers to the why and not just the what of digital marketing performance.
Hear Jason Lehmbeck, chief executive officer of Datapop, discuss how semantic technology is fundamentally changing the way retailers analyze advertising data and how they are using it to create unique and engaging ads at Internet scale.
https://vimeo.com/71461928
Tech Talk: Semantic Advertising: Bringing Meaning to Big Data from Digiday on Vimeo.
More from Digiday
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.