Big data: What does it mean?

This article is part of the Digiday Partner Program and is brought to you by Datapop.

Retailers today are armed with data, more data and big data, but mining out truly actionable insights remains a challenge. Infusing semantic technology into advertising programs is solving the dilemma by adding meaning to the millions of data points available, enabling answers to the why and not just the what of digital marketing performance.

Hear Jason Lehmbeck, chief executive officer of Datapop, discuss how semantic technology is fundamentally changing the way retailers analyze advertising data and how they are using it to create unique and engaging ads at Internet scale.

https://vimeo.com/71461928

Tech Talk: Semantic Advertising: Bringing Meaning to Big Data from Digiday on Vimeo.

More from Digiday

Amazon is dialing up its DSP in pact with SiriusXM 

The deal comes a week after Amazon announced a similar deal with Netflix, causing the stock price of rival DSP The Trade Desk to falter.

Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI

Also, don’t forget to make your voice heard in Digiday’s poll ahead of the final furlong of Google ad tech antitrust trial.

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.