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‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments
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In light of changes to corporate and federal diversity, equity and inclusion policies, Hyundai says its multicultural marketing efforts and budget commitments will remain in place.
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How contextual targeting providers’ pitch to brand clients and agencies has changed
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Contextual adtech firms are focusing on signal loss fears, AI and brand safety to snare more clients.
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If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years.