SXSW: Brands as Storytellers

South by Southwest is filled with brands, agencies and publishers on the hunt for the Next Big Thing. That’s only natural, according to Vitrue vp of business development Max Clark, because the digital media world has never changed so quickly.

I sat down with Clark as part of Vitrue’s sponsorship of Digiday’s SXSW coverage. We chatted about the recent changes Facebook has made, the increasing need for brands to blend earned and paid media, and how brands to think of themselves not just as publishers but also as storytellers.