Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
South by Southwest is filled with brands, agencies and publishers on the hunt for the Next Big Thing. That’s only natural, according to Vitrue vp of business development Max Clark, because the digital media world has never changed so quickly.
I sat down with Clark as part of Vitrue’s sponsorship of Digiday’s SXSW coverage. We chatted about the recent changes Facebook has made, the increasing need for brands to blend earned and paid media, and how brands to think of themselves not just as publishers but also as storytellers.
More in Media
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.