It might seem like applications have been around forever, but it’s only been a couple years since Apple rolled out the App Store. A Mobile Posse survey found most people use music apps, followed by games, social, business/productivity and discount. Perhaps more interesting, the poll found pretty rudimentary discovery methods, with far more users finding out about apps on their mobile phone home screens rather than than in an app store. The survey is based on 100,000 responses. Conclusion: for all the talk of the marketing might of app stores, they don’t appear to be that effective for consumers. See all of the findings below.
More in Media
Media Briefing: The top trends in the media industry for 2025
This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.
Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.