Join us Sept. 14-16 in Miami to connect with top publishing leaders
It might seem like applications have been around forever, but it’s only been a couple years since Apple rolled out the App Store. A Mobile Posse survey found most people use music apps, followed by games, social, business/productivity and discount. Perhaps more interesting, the poll found pretty rudimentary discovery methods, with far more users finding out about apps on their mobile phone home screens rather than than in an app store. The survey is based on 100,000 responses. Conclusion: for all the talk of the marketing might of app stores, they don’t appear to be that effective for consumers. See all of the findings below.
More in Media
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Brands can’t just flip the ’employees as creators’ switch
Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.
Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.