Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Tumblr has been getting a lot of attention in the industry for lately (and a good amount of coverage from Digiday) for being the new cool kid on the block in the blogging, publishing and social media worlds. Except now there’s a new kid in town. Enter: Pinterest, a visual social bookmarking platform.
What’s interesting is Pinterest is gaining steam not through the usual route of stereotypical early adopters. Pinterest isn’t really the new cool kid on the block, it’s more like the cool, artsy, DIY-loving lady on the block. While Tumblr’s users skew young, according to data from Comscore, the majority of Pinterest users fall into the age-range of 25-44. Also, two thirds of Pinterest users are female. Tumblr has a more gender-balanced audience, with 47.9 percent females and 52.1 percent males.
See the full data below.
More in Media
As big brands flood the podcast ad space, startups are refining strategies to stand out
While a influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space.
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off
The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.