The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Tumblr has been getting a lot of attention in the industry for lately (and a good amount of coverage from Digiday) for being the new cool kid on the block in the blogging, publishing and social media worlds. Except now there’s a new kid in town. Enter: Pinterest, a visual social bookmarking platform.
What’s interesting is Pinterest is gaining steam not through the usual route of stereotypical early adopters. Pinterest isn’t really the new cool kid on the block, it’s more like the cool, artsy, DIY-loving lady on the block. While Tumblr’s users skew young, according to data from Comscore, the majority of Pinterest users fall into the age-range of 25-44. Also, two thirds of Pinterest users are female. Tumblr has a more gender-balanced audience, with 47.9 percent females and 52.1 percent males.
See the full data below.
More in Media
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.