Join us Sept. 14-16 in Miami to connect with top publishing leaders
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Tumblr has been getting a lot of attention in the industry for lately (and a good amount of coverage from Digiday) for being the new cool kid on the block in the blogging, publishing and social media worlds. Except now there’s a new kid in town. Enter: Pinterest, a visual social bookmarking platform.
What’s interesting is Pinterest is gaining steam not through the usual route of stereotypical early adopters. Pinterest isn’t really the new cool kid on the block, it’s more like the cool, artsy, DIY-loving lady on the block. While Tumblr’s users skew young, according to data from Comscore, the majority of Pinterest users fall into the age-range of 25-44. Also, two thirds of Pinterest users are female. Tumblr has a more gender-balanced audience, with 47.9 percent females and 52.1 percent males.
See the full data below.
More in Media
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
X creates a new revenue model for creators — but will it actually win them over?
X’s new “original content rewards program” seeks creators who publish high-quality content on the platform. Will it bring in more creators?
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.