Last chance to save on Digiday Publishing Summit passes is February 9
While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.
According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.
More in Media
Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
Cloudflare’s Human Native acquisition signals a new content economy for publishers
While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy.
TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty
TikTok ownership changing hands over the weekend led to widespread problems on the platform that has left creators reeling.
