While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.
According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.
More in Media
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
