10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

H&M’s Super Bowl David Beckham Ad on Top

While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.

According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.

Check out the full top 10 and other rankings in the infographic below.

More in Media

An anatomy of the creator brand trip’s midlife crisis

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

European publishers are getting hit harder by AI bot scraping, report finds

European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.

Walmart-backed gaming publication lays off editorial team

Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.