H&M’s Super Bowl David Beckham Ad on Top

While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.

According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.

Check out the full top 10 and other rankings in the infographic below.

More in Media

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.

Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf

Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.

How The Arena Group is rewriting its commercial playbook for the zero-click era

The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.