Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

H&M’s Super Bowl David Beckham Ad on Top

While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.

According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.

Check out the full top 10 and other rankings in the infographic below.

More in Media

Creator industry admits that fee pricing is out of control, but can’t agree on a fix

In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?

Media Briefing: The post-traffic era of the open web is taking shape

The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.

USA Today Co. is reformatting content to attract more AI licensing deals

USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.