Can Facebook Improve TV Ads?
Draftfcb is using Facebook likes to influence its TV creative, as well as its media buying strategy. In fact, the agency is even tweaking some clients’ creative strategies based on data from the current, five-week-old fall TV season.
Apple’s latest anti-tracking changes present fresh headache for publishers
Apple's Intelligent Tracking Prevention feature switched on by default for all browsers on Apple devices running iOS 14.
Future of remote work perk: The company – and family – retreat
High-profit tech companies have championed the remote work and annual retreat career style.
‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world
Having fewer revenue pressures on its ad business, svp of ad innovation Allison Murphy said her team was able to reshape the New York Times' advertising strategy into the idealized version of itself: pristine, private and user-friendly.
SponsoredB2B events were broken before the pandemic, their online reinvention is creating positive change
Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell, socialize and entertain themselves, the global events industry is facing its biggest-ever challenge. […]
‘None of this is celebrity for celebrity’s sake’: How publishers are trying to scale virtual events with high-profile star power
Scale "matters when making a media buy" for virtual events, according to Barry Lowenthal, CEO of media agency the MediaKitchen, and celebrity appearances help to achieve that.
‘An unprecedented period of Darwinian experimentation’: As sports return, Twitter eyes ad boost
The lack of match-day revenue has forced clubs to better understand the commercial value of platforms like Twitter.