BuzzFeed, Digitas and 72andSunny have each been shortlisted in the Digiday Worklife Awards, our annual recognition of media and marketing’s top employers and the values and cultural initiative that make them unique.

BuzzFeed is up for Most Innovative Culture. The publisher has successfully implemented a number of initiatives recently dedicated to openness, collaboration, experimentation and growth. These initiatives are overseen by company-funded Employee Resource Groups (ERGs) across their New York and Los Angeles offices. With BuzzFeed’s ERGs split up into focuses like Black Identity and Opportunity, LGBTQ+ Opportunity, Asian American life and more, they’re able to foster a diverse, inclusive workplace that’s aligned with their organizational mission, values, business practices, and objectives.

Digitas received three nominations including one for Most Committed to Diversity and Inclusion. For the last decade, Digitas has been the largest single-agency supporter of the American Association of Advertising Agencies (4A’s) Multicultural Advertising Internship Program (MAIP), welcoming an average of 15 MAIP fellows to their summer internship program annually. Their senior leadership team is made up of 40% women and 18% of VP-level talent identify as racially or ethnically diverse.  These highlights and other distinctions have led the agency to top nods for Best Employee Empowerment Initiative, Top Boss and Most Committed to Diversity and Inclusion.

72andSunny received two nominations and are up for Most Committed to Diversity and Inclusion as well as Most Committed to the Community/Social Good. They’ve offered up their space to groups like Black Lives Matter and Times Up Advertising for community events. They’re also in ongoing collaboration with the Mayor’s Office of Economic Development for “L.A. Original,” a program made to showcase diverse makers and promote locally designed, assembled, or manufactured goods (with proceeds supporting creative entrepreneur programs across Los Angeles).  

View the full list of finalists below. We’ll announce the winners on Facebook Live on Oct. 16 at 2:30 p.m. EST. Visit Digiday’s Facebook page here to tune in.

Most Innovative Culture – Small Agency
North 6th Agency
Scrum50
Day One Agency
Katana
Barbarian

Most Innovative Culture – Large Agency
Fingerpaint Marketing
Havas
M Booth
T3
Essence

Most Innovative Culture – Publisher
POLITICO
BuzzFeed
First Media
Bloomberg Media Group
Vox Media

Most Innovative Culture – Tech Provider
Revcontent
Amobee
WP Engine
SteelHouse
Epsilon and Conversant

Most Passionate Employees – Agency
Online Optimism
Hawke Media
BARKER
Adtaxi
Critical Mass

Most Passionate Employees – Publisher
Dotdash
New York Media
Consumer Reports
theSkimm

Most Passionate Employees – Tech Provider
Digital Remedy
Amobee
Fluent
Index Exchange

Most Committed to the Community/Social Good – Small Agency
PMG
January Digital
Inspira Marketing Group
OrangeYouGlad

Most Committed to the Community/Social Good – Large Agency
Firewood Marketing
RPA
72andSunny Los Angeles
Huge

Most Committed to the Community/Social Good – Tech Provider
Digital Remedy
SpotX
Chatmeter
Epsilon and Conversant

Most Dedicated to Employee Growth – Agency
Katana
STEIN IAS
Hanapin Marketing
JPL
Momentum Worldwide
Elite SEM

Most Dedicated to Employee Growth – Tech Provider
HubSpot
Exponential Interactive
IgnitionOne
Bluecore, Inc.
Fluent

Most Committed to Diversity and Inclusion – Agency
Barbarian
Hero Digital
iCrossing
Digitas
72andSunny
Publicis.Sapient

Most Committed to Diversity and Inclusion – Publisher
MediaVillage/Jack Myers KnowledgeExchange
Consumer Reports
New York Media

Most Collaborative Culture – Small Agency
The Engine is Red
Hawke Media
Bean Interactive Limited
Power Digital Marketing
Big Spaceship

Most Collaborative Culture – Large Agency
PMX Agency
M Booth

Most Collaborative Culture – Publisher
Insider Inc.
Dotdash

Most Collaborative Culture – Tech Provider
Koddi
Unruly
JW Player
Mavrck

Most Collaborative Culture – Consumer Brand
Reddit
XO Group Inc.
Away
NBC Sports Group

Best Onboarding Process
Beyond
New York Media
TripleLift
Elite SEM

HR Leader of the Year
Danielle Sherman, Barbarian
Vaiva Vaisnys, SVP, People Potential at Rightpoint
Angela Santone, Executive Vice President and Global Chief Human Resources Officer, Turner
Kirsty Devine, Global HR Leader, Financial Times
Lou Gretta, Chief HR Officer, New York Magazine

Employer of the Year – Agency
Situation
Elite SEM
DEG
Momentum Worldwide

Employer of the Year – Publisher
New York Media
Group Nine Media
Bloomberg Media Group

Employer of the Year – Tech Provider
Choozle
Sortable
Leanplum
OpenSlate

Top Boss – Agency
Fetch
RPA
Elite SEM
Rightpoint
Digitas

Top Boss
Future plc
Trusted Media Brands
Tapad
Chatmeter
HP Inc.

Best Employee Appreciation Initiative
Beyond
Critical Mass

Best Employee Engagement Initiative
Financial Times
Huge

Best Employee Empowerment Initiative
DEG
Digitas

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