Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
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Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges
December 10, 2018 • 3 min read -
Digiday Research Data Pack: The state of programmatic media for publishers
December 5, 2018 • 1 min read -
Digiday Research: Improving data quality is the top goal for marketers in 2019
December 5, 2018 • 2 min read -
Digiday Research: 43 percent of media buyers say they avoid news content
December 3, 2018 • 4 min read -
Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern
November 28, 2018 • 3 min read -
Digiday Research: Media buyers grapple with multiple transparency challenges
November 26, 2018 • 3 min read -
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
November 23, 2018 • 1 min read -
Digiday Research: YouTube is the easiest platform for European publishers to monetize
November 21, 2018 • 2 min read -
Digiday Research: Ad buyers plan to buy more from Instagram and Amazon
November 19, 2018 • 3 min read -
Digiday Research: European publishers expect to make more money from branded content in 2019
November 16, 2018 • 4 min read -
Digiday Research: Which platforms publishers say monetize best
November 14, 2018 • 1 min read -
Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys
November 12, 2018 • 3 min read -
Digiday Research: Exclusivity demands risk sinking video licensing deals
November 9, 2018 • 3 min read