Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.
14 hours ago • 6 min read
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Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read -
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024 • 5 min read -
Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024 • 5 min read -
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024 • 4 min read -
Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 7, 2024 • 6 min read -
Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024 • 5 min read -
Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 23, 2024 • 5 min read -
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024 • 6 min read -
Research Briefing: The Cut expands as publishers overall increase ad products
February 15, 2024 • 5 min read -
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 14, 2024 • 3 min read