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Digiday+ Marketing Briefing

The Marketing Briefing covered the latest in marketing for Digiday+ members.

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‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies

November 16, 2020
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‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager

November 9, 2020
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‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond

October 27, 2020
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‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group

October 19, 2020
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‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

October 12, 2020
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‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising

October 6, 2020
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‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before

September 28, 2020
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‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

September 21, 2020
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‘2020 has been the year of contingency plans’: The new norms of marketing

September 14, 2020
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‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility

September 7, 2020
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‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace

August 31, 2020
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‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees

August 24, 2020
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‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google

August 17, 2020

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