Only nine seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday Programmatic Marketing Summit
Coverage from Digiday’s summit for programmatic leaders.
What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test it out.
March 23, 2026
