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How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done

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Digiday Programmatic Marketing Summit

Coverage from Digiday’s summit for programmatic leaders.

Digiday Programmatic Marketing Summit

How to expand programmatic advertising up the funnel, with Tripadvisor’s Matteo Balzani

TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.

December 10, 2024

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Why Exverus’ head of strategy is marrying performance with brand in programmatic

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‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

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How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources

May 17, 2024
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Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome

December 11, 2023
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With the rise of retail media networks, marketers continue to grapple with lack of standardization

December 7, 2023
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How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms

December 7, 2023
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Research Briefing: Programmatic hits road bumps heading into 2024

December 7, 2023
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‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

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