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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

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Digiday Media Buying Summit

Coverage from Digiday’s summit for agency leaders.

Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting

“Tariffs and all the beautiful things the world has thrown at us” has left buyers scrambling to understand 2026 budgets.