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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
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Digiday Media Buying Summit
Coverage from Digiday’s summit for agency leaders.
Digiday Media Buying Summit
Agencies take diversity efforts beyond the numbers
October 18, 2024
Digiday Media Buying Summit
Agency execs balance automation and strategy with new ad formats
October 17, 2024
Digiday Media Buying Summit
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
October 16, 2024
Member Exclusive
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
March 11, 2024
Digiday Media Buying Summit
Overheard at DMBS Spring 2024: problems and solutions to retain talent
March 8, 2024
Digiday Media Buying Summit
Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit
March 7, 2024
Digiday Media Buying Summit
Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports
March 6, 2024
Member Exclusive
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024
Member Exclusive
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024
Digiday Media Buying Summit
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
October 6, 2023
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023
Member Exclusive
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
October 2, 2023
Member Exclusive
Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans
March 13, 2023
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