SHAPING WHAT’S NEXT IN MEDIA
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Digiday+ Ad Tech Briefing
The Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.
February 3, 2026
