The Confessions
We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.
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‘It’s sad it’s come to this’: Confessions of an agency CMO on diversity quotas
September 9, 2016 • 4 min read -
Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’
September 8, 2016 • 4 min read -
Confessions of a publisher: Rebates ‘drive a lot of buying decisions’
June 14, 2016 • 3 min read -
Confessions of an agency CEO: ‘Agencies use new tech when they know it will fail’
May 31, 2016 • 3 min read -
Confessions of a newspaper publishing exec: ‘We’ve screwed up by pursuing scale’
May 26, 2016 • 4 min read -
Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’
May 12, 2016 • 4 min read -
Confessions of a senior publisher exec: ‘Agencies are scared to change’
April 4, 2016 • 4 min read -
Confessions of a media buyer: ‘Nobody wants to rock the boat’
March 18, 2016 • 3 min read -
‘I just want to make a name for myself’: The hopes and fears of ad school students
February 8, 2016 • 4 min read