Join us on July 30 in NYC for a breakfast & panel
Confessions of a fashion designer: US production is ‘not a serious option’
This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →
U.S. fashion brands that choose to remain “American-made” are becoming something of a rarity.
While some brands try to produce solely in America, many clothing labels are turning to offshore factories, motivated by cheaper manufacturing and labor costs and the ability to easily scale production. The shift away from Amercian-made fashion has largely occurred in the past fifty years: In 1965, 95 percent of all American clothing was made in the U.S. Today, that number has tumbled to just two percent.
In Glossy’s latest edition of Confessions, where we grant anonymity for honesty, we speak to a senior designer at a contemporary fashion label that produces all of its products overseas. To read the full story, visit Glossy.co.
More in Marketing
Brands won this season of ‘Love Island USA’
Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.