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573 Results for ‘wtf’

WTF Series

WTF are TV carriage fees?

March 14, 2022
Member Exclusive

Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms

December 6, 2022
WTF Series

WTF are the ID-based vs. model-based approaches to data clean rooms?

October 17, 2022
Member Exclusive

Future of TV Briefing: How search stands to play a bigger part in digital video strategies

July 27, 2022
WTF Series

WTF is the difference between gaming and esports?

May 2, 2022
Token to Play

WTF is Web3?

January 18, 2022
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings

June 22, 2023
WTF Series

WTF is marketing mix modeling?

March 7, 2022
Member Exclusive

Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

October 18, 2022
Member Exclusive

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

March 15, 2022
Member Exclusive

Media Briefing: Why publishers hope chatbots will be the latest retention tool

May 25, 2023
Publishing on the Blockchain

The Rundown: Why CES panelists believe the blockchain will benefit the creator economy

January 7, 2022
WTF Series

WTF is the difference between measurement and currency?

March 21, 2022

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