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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Marketing on Platforms
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
November 18, 2022
Member Exclusive
Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
June 4, 2024
Member Exclusive
Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
September 9, 2024
Member Exclusive
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
June 3, 2024
Brand Safety
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
March 30, 2023
Member Exclusive
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
August 17, 2022
Member Exclusive
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
September 7, 2022
Sponsored
From CTV to walled gardens, new measurement challenges emerge for advertisers
July 20, 2023
Brands in Culture
Tim Ellis, CMO de la NFL, explica por qué los creadores de contenidos lideran la estrategia de la liga centrada en la Generación Z
May 1, 2023
Brands in Culture
A medida que las marcas buscan formar parte de la cultura, el marketing musical se convierte en un pilar fundamental
November 9, 2023
Marketing on Platforms
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
The Creator Economy
For many influencers, speaking out on Roe v. Wade is an obvious choice
July 1, 2022
Modern Retail
Realm, la plataforma de comercio electrónico en 3D de Walmart, es la última apuesta metaversa del minorista
May 24, 2024
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