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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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2521
Results for ‘tiktok’
Marketing on Platforms
Por qué la marca de tatuajes temporales Inkbox está cambiando su enfoque de marketing a TikTok
August 24, 2022
Brands in Culture
¿Por qué una marca de cuidado para la piel recurre a TikTok para llegar a la Generación Z y a los Millennials?
September 14, 2022
Experimental Channels
Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
October 7, 2022
Glossy
Una mirada a la estrategia de marketing de Shark Beauty dirigida a las madres
May 8, 2023
Member Exclusive
Media Briefing: Step by step, publishers are building toward an agent-led ad business
October 23, 2025
Brands in Culture
Hyatt, Lacrosse Unlimited y Lulu’s aprovechan la autenticidad de los deportistas universitarios para dirigirse a la Generación Z
February 7, 2023
Member Exclusive
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
October 10, 2025
Gaming & Esports
IAB PlayFronts 2023 recap: In adland, the pace of change can be glacial
March 10, 2023
Digiday Awards
Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
March 28, 2023
Member Exclusive
Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms
April 17, 2025
Business of TV
In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness
October 16, 2023
The 2023 Notebook
Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
January 4, 2023
Audio Anywhere
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
May 10, 2024
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