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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
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    November 18, 2022
  • Member Exclusive

    Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’

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    Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

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    Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

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    In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise

    March 30, 2023
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    Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans

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    Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

    September 7, 2022
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    From CTV to walled gardens, new measurement challenges emerge for advertisers

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  • Brands in Culture

    Tim Ellis, CMO de la NFL, explica por qué los creadores de contenidos lideran la estrategia de la liga centrada en la Generación Z

    May 1, 2023
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    A medida que las marcas buscan formar parte de la cultura, el marketing musical se convierte en un pilar fundamental

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  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

    February 24, 2022
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    The Creator Economy

    For many influencers, speaking out on Roe v. Wade is an obvious choice

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    Realm, la plataforma de comercio electrónico en 3D de Walmart, es la última apuesta metaversa del minorista

    May 24, 2024
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