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Results for ‘tiktok’
Sponsored
Why media mix modeling is becoming essential for predictive ROAS measurement
December 17, 2025
The Creator Economy
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
November 25, 2024
Managing Through Crisis
TikTok ad prices fall as uncertainty keeps some advertisers away
March 19, 2025
Marketing on Platforms
Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
April 2, 2025
Marketing on Platforms
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 20, 2025
Marketing on Platforms
TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
November 15, 2024
Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
February 5, 2025
The Creator Economy
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
February 3, 2026
The Creator Economy
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
February 13, 2026
Marketing on Platforms
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
April 1, 2025
Marketing on Platforms
Platform and agency execs recommended must-reads to unwind during busy periods
August 29, 2025
The Creator Economy
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
April 4, 2025
Marketing on Platforms
With a new partnership, Vegamour is betting on LinkedIn as the next big social platform
September 5, 2025
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