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SHAPING WHAT’S NEXT IN MEDIA
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2520
Results for ‘tiktok’
Sponsored
Why media mix modeling is becoming essential for predictive ROAS measurement
December 17, 2025
Marketing on Platforms
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 20, 2025
Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
February 5, 2025
Marketing on Platforms
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
October 1, 2024
Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
January 15, 2025
Marketing on Platforms
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
April 1, 2025
Member Exclusive
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
October 14, 2024
The Creator Economy
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
April 4, 2025
The Creator Economy
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
February 5, 2025
Marketing on Platforms
TikTok looks to turn search queries into ad dollars with keyword targeting tool
September 24, 2024
The Creator Economy
Uncertainty over TikTok’s U.S. future splinters creators and agencies
December 20, 2024
Marketing on Platforms
Platform and agency execs recommended must-reads to unwind during busy periods
August 29, 2025
The Creator Economy
The TikTok ban is reshaping creator recruitment and agency best practices on social media
January 29, 2025
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