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12904 Results for ‘social’

The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

December 19, 2024
Member Exclusive

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

December 6, 2024
The Creator Economy

Influencer agencies expand their consulting services as competition grows

May 15, 2024
The Creator Economy

As more creators expand to episodic content, studios want to repurpose and syndicate their shows

February 18, 2025
Publishing in the Platform Era

Facebook’s new views metric has little impact on social strategy, publishers say

November 26, 2024
Marketing on Platforms

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

July 26, 2024
Marketing on Platforms

A week since the U.S. election and social media is becoming more fragmented than ever

November 14, 2024
Gaming & Esports

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

July 10, 2024
Digiday @ CES

Omnicom Media Group research finds a markedly different search marketplace, and new opportunities

January 3, 2025
The Business of AI

Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends

August 9, 2024
The Business of AI

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations

January 14, 2025
Sponsored

How brands are future-proofing their TikTok and social strategies

April 29, 2024
The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending

September 9, 2024

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