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12903 Results for ‘social’

Marketing on Platforms

Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label

June 26, 2024
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

April 2, 2025
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

February 5, 2025
The 2025 Notebook

How publishers are strategizing for a second Trump administration: softer news and more social media

January 7, 2025
Retail Revolution

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend

December 11, 2024
Experimental Channels

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off

October 28, 2024
Marketing on Platforms

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics

November 8, 2024
The Creator Economy

The TikTok ban is reshaping creator recruitment and agency best practices on social media

January 29, 2025
Marketing on Platforms

Temu’s tariff-induced ad retreat opens a window for retail rivals

April 17, 2025
Marketing on Platforms

What it takes to get paid by YouTube, TikTok and other social platforms

February 28, 2025
Member Exclusive

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

September 12, 2024
Media

After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand

January 14, 2026
The Creator Economy

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

April 4, 2025

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