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2881 Results for ‘metrics’

Member Exclusive

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

October 15, 2024
The Creator Economy

From vibes to data: Why some brands use predictive tech to vet creators

February 2, 2026
WTF Series

WTF is attribution modeling?

March 4, 2025
The Programmatic Marketer

Heineken is expanding the use of contextual targeting on its brand campaigns

July 22, 2025
WTF Series

WTF is anomaly detection?

January 2, 2024
The Creator Economy

Inside Expedia’s year-long partnership with mega creator IShowSpeed

May 11, 2026
Sponsored

The diminishing returns of scale and a return to quality

December 3, 2024
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024
Publishing in the Platform Era

The publishers’ guide to being gaslit by tech platforms (the AI edition)

August 8, 2025
Sponsored

Q&A: How attention, search and recall are creating more effective video ad metrics

May 1, 2024
The Creator Economy

Creators pivot as brands’ spending goes into ‘freeze mode’

April 30, 2025
Audio Anywhere

How attention metrics is tuning into audio investments

September 27, 2023
Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025

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