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7653 Results for ‘google’

Life Beyond the Cookie

GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox

November 15, 2023
Data & Privacy

Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials

April 18, 2023
Future of Measurement

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

December 4, 2025
Life Beyond the Cookie

Best Western overhauls its data ahead of a cookie-less future

March 22, 2024
Member Exclusive

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

April 4, 2024
Digiday @ CES

CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase

January 10, 2025
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

April 2, 2025
Marketing on Platforms

What if… Google loses its antitrust battle with the DOJ over its search market dominance?

October 12, 2023
AI Revenue Generation

Where agencies add value in Amazon’s AI agent-led ad system

November 12, 2025
Digiday @ Cannes

Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations

June 19, 2024
Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

March 14, 2024
Member Exclusive

Marketing Briefing: What to make of the major marketing trends of the first half of 2024

July 9, 2024
The Business of AI

Meta adds more AI features for advertisers with new image and text generation tools

May 8, 2024

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