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1520 Results for ‘focus group model’

Strategizing for the Future

Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand

August 10, 2023
The Business of AI

Agencies are concerned about how much to trust generative AI

August 3, 2023
Member Exclusive

Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group

September 11, 2023
Member Exclusive

Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting

August 24, 2023
Gaming & Esports

Why the esports pragmatist is taking center stage as esports winter sets in

August 16, 2023
Member Exclusive

Media Buying Briefing: What if ChatGPT could replace a media planner?

May 22, 2023
Member Exclusive

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date

July 31, 2023
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

July 17, 2023
The Business of AI

AI Briefing: What the ozone layer might teach us about holes in data

September 25, 2023
Member Exclusive

Media Briefing: Publishers reflect on ad revenue midway through 2024

July 11, 2024
The Sports Marketing Playbook

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

April 9, 2026
Looking Back/Ahead to 2024

How modern media companies are organizing their sales operations

December 28, 2023
Evolving Agencies

AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE

June 15, 2023

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