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3132
Results for ‘display ads’
Gaming & Esports
Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations
October 24, 2022
Brands in Culture
Lipton is looking to be ‘relevant for millennials and Gen Z’ with experiential, digital ads as well as partnership with T-Pain
July 15, 2022
The Programmatic Marketer
Why SSP consolidation driven by agencies is benefiting the larger SSPs
February 16, 2023
Retail Revolution
‘An influx of investment’: Kroger sees retail media opportunities in ad slowdown
August 22, 2022
Evolving Agencies
Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
November 14, 2022
Marketing
Marketers eye OOH for the holidays as consumers return to in-person shopping and travel
October 26, 2022
Marketing
As brands test Amazon’s direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps
May 14, 2021
The Programmatic Marketer
ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required
January 17, 2023
Sponsored
Why commerce media is evolving into a major opportunity for publishers
November 18, 2022
Retail Revolution
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
November 7, 2022
Retail Revolution
Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
February 2, 2023
Digiday Awards
The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists
June 6, 2023
Member Exclusive
Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle
October 19, 2023
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